PRODUCT MANAGER · TALLINN, ESTONIA
I’m Daniel Picón, a product manager with a background in product ownership, partnerships, and customer support. I bring customer insight and product data together to shape useful, well-executed products.
Explore selected work ↓
01 / SELECTED WORK
Product thinking from customer problem to rollout.
PIPEDRIVE / PRODUCT EXAMPLES
FEATURE EXPLORATION · USER RESEARCH · ROLLOUT
Campaign engagement can create a stream of opens and link clicks. This work explored how to make those signals useful: research the need, shape notification settings with design, prioritize a first release, and prepare teams for rollout.
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Worked on sandbox creation in the developer area and an internal tool for customer-facing teams, with attention to how sandbox accounts differ from paid accounts and where their limits need to be clear.
Investigated release blockers and effects on other product areas, then prioritized calendar sync and follow-up improvements. Used product data and user feedback to inform what to iterate on next.
DATEL · SPACE TEAM · 2024—2026
Helping municipalities compare how a place is built with how it is recorded. Catanova combines satellite and aerial imagery with official urban data to surface potential cadastral discrepancies.
LIVE PRODUCT ↗INDEPENDENT PROJECT · COMPLETELY VIBE-CODED
A private sales wallboard that turns closed deals into a shared team moment. This independent product was completely vibe-coded, from the initial concept through to the working app.
02 / ABOUT ME
Product leadership grounded in customer understanding.
I’m a product manager based in Tallinn, Estonia. My path into product started close to customers: answering support questions, helping partners build on a platform, and learning where software gets in people’s way.
That experience still shapes how I work. I listen for the real problem, combine qualitative feedback with product data, and help cross-functional teams move from a clear opportunity to a measured release. I value sharing context with customer-facing teams and learning from what happens after launch.
Outside work, my background in audiovisual media and human-computer interaction keeps me interested in how people experience the tools we make.
Get in touch ↗LinkedIn ↗EXPERIENCE & EDUCATION
DATEL · Catanova
Catanova uses satellite monitoring to help municipalities detect irregular construction and support safer territorial planning. About Catanova ↗
Playtech
Pipedrive
Pipedrive
Pipedrive
Tallinn University · 2017—2020
Tallinn University · 2012—2016